Ethnographic Research

Looking for participants for an in-home observation project, or a shop-along at a grocery store? Friedman has the know-how and ability to find the respondents you need for your ethnographic and observational research projects. We can recruit exactly who you need: from individuals or families, to a group of friends or co-workers. Whether you need to watch a new mother go shopping with baby in tow, visit a local gym with a weekend warrior, or go bass fishing with an owner of a trolling motor, Friedman is your answer.