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Appleton, Wisconsin

Fox River Mall
Consumer Opinion Center
4301 W. Wisconsin Ave.
Appleton, WI 54915
920 730 2240 Tel
920 730 2247 Fax

Our experienced staff is capable of understanding even the most complex studies. This facility is located in the busiest and largest mall in northeast Wisconsin, southwest of Green Bay. With a constant expanding "store" base, Fox River Mall is a prime shopping area and interviewing site. Because of the large diversity of shoppers, we are able to conduct our research with "new" respondents on a regular basis. Shoppers are enthusiastic and willing to try products and give us their opinions.



Demographics

Population:

450,000

Number of Households:

230,000

Age:

36.1 Average
35.0 Median

Household Income:

$35,965 Average
$47,438 Median

Ethnicity:

95% Caucasian
 1% African American
 2% Asian
 2% Other

2% Hispanic

Employment:

44% White Collar
56% Blue Collar


Facility

Size:

1,700 sf

Interviewing Rooms:

11

Kitchen:

Oven, range, sink, refrigerator, freezer, microwave

CAPI:

5+ multimedia computers/high speed lines


Shopping Center

Miles from Airport:

Outagamie Regional Airport 1mi

Directions:

Exit airport and follow signs for Appleton. Mall is directly on the left before crossing under Hwy. 41. Facility is on the mezzanine above the food court.

Hotels:

Holiday Inn
Woodfield Suites
Hampton Inn

Number of Stores:

180

Anchors:

Macy's
JC Penny
Sears
Target
Scheels
Younkers



Locations:

Midwest

Appleton, WI
Detroit, MI
Eau Claire, WI
St. Louis, MO

Northeast

Baltimore, MD
Boston, MA
White Plains, NY

South

Atlanta, GA
Jackson, MS
Memphis, TN
Tallahassee, FL

West

Dallas, TX
Littleton, CO
Los Angeles, CA
Fiesta Mall, AZ
Phoenix, AZ (2)
San Antonio, TX
San Diego, CA
Seattle, WA


©2004 Friedman



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