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Appleton, Wisconsin
Fox River Mall
Consumer Opinion Center
4301 W. Wisconsin Ave.
Appleton, WI 54915
920 730 2240 Tel
920 730 2247 Fax
Our experienced staff is capable of understanding even the most complex studies. This facility is located in the busiest and largest mall in northeast Wisconsin, southwest of Green Bay. With a constant expanding "store" base, Fox River Mall is a prime shopping area and interviewing site. Because of the large diversity of shoppers, we are able to conduct our research with "new" respondents on a regular basis. Shoppers are enthusiastic and willing to try products and give us their opinions. |

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Demographics
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Population:
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450,000
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Number of Households:
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230,000
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Age:
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36.1 Average
35.0 Median
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Household Income:
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$35,965 Average
$47,438 Median
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Ethnicity:
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95% Caucasian
1% African American
2% Asian
2% Other
2% Hispanic
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Employment:
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44% White Collar
56% Blue Collar
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Facility
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Size:
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1,700 sf
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Interviewing Rooms:
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11
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Kitchen:
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Oven, range, sink, refrigerator, freezer, microwave
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CAPI:
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5+ multimedia computers/high speed lines
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Shopping Center
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Miles from Airport:
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Outagamie Regional Airport 1mi
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Directions:
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Exit airport and follow signs for Appleton. Mall is directly on the left before crossing under Hwy. 41. Facility is on the mezzanine above the food court.
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Hotels:
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Holiday Inn
Woodfield Suites
Hampton Inn
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Number of Stores:
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180
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Anchors:
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Macy's
JC Penny
Sears
Target
Scheels
Younkers
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Locations:
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Midwest
Appleton, WI
Detroit, MI
Eau Claire, WI
St. Louis, MO
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Northeast
Baltimore, MD
Boston, MA
White Plains, NY
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South
Atlanta, GA
Jackson, MS
Memphis, TN
Tallahassee, FL
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West
Dallas, TX
Littleton, CO
Los Angeles, CA
Fiesta Mall, AZ
Phoenix, AZ (2)
San Antonio, TX
San Diego, CA
Seattle, WA
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